:root{
  --paper:#F3EEE4;--paper-2:#FBF8F2;--paper-3:#ECE5D8;
  --ink:#17130E;--ink-2:#100D09;--soft:#5A5247;--mute:#8A8175;
  --red:#8E1A16;--red-br:#A8211C;--orange:#A8431A;--gold:#A8801F;
  --line:rgba(23,19,14,0.14);--line-paper:rgba(243,238,228,0.16);
  --anton:'Anton',Impact,sans-serif;--sans:'Archivo',sans-serif;--mono:'Space Mono',ui-monospace,monospace;
  --ease:cubic-bezier(.16,1,.3,1);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font-family:var(--sans);font-weight:300;-webkit-font-smoothing:antialiased;overflow-x:hidden;cursor:none}
body.loading{overflow:hidden;height:100vh}
@media(hover:none){body{cursor:auto}}
::selection{background:var(--red);color:#fff}
img{display:block;max-width:100%}
.grain{position:fixed;inset:0;z-index:9998;pointer-events:none;opacity:.06;mix-blend-mode:multiply;
 background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
.progress{position:fixed;top:0;left:0;height:2px;width:0;background:var(--red);z-index:10000;transition:width .1s linear}

/* ---------- INTRO LOADER ---------- */
.loader{position:fixed;inset:0;z-index:10002;background:var(--ink-2);color:var(--paper);display:flex;align-items:center;justify-content:center;transition:opacity .8s ease,visibility .8s}
.loader.done{opacity:0;visibility:hidden;pointer-events:none}
.loader-in{width:min(440px,76vw);text-align:left}
.loader-logo{display:flex;flex-direction:column;align-items:flex-start;line-height:1;margin-bottom:30px;opacity:0;transform:translateY(14px);animation:lUp .9s var(--ease) .1s forwards}
.loader-logo .lw{font-weight:600;font-size:20px;letter-spacing:.34em;text-indent:.34em}
.loader-logo .ls{display:flex;align-items:center;gap:9px;margin-top:8px;font-weight:500;font-size:9px;letter-spacing:.46em;text-indent:.46em;opacity:.7}
.loader-logo .ls i{height:1px;width:20px;background:currentColor;display:inline-block}
.loader-bar{height:2px;width:100%;background:var(--line-paper);overflow:hidden}
.loader-bar span{display:block;height:100%;width:0;background:var(--red-br);transition:width .25s ease}
.loader-meta{display:flex;justify-content:space-between;margin-top:14px;font-family:var(--mono);font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:#A79E92}
@keyframes lUp{to{opacity:1;transform:none}}

/* custom cursor */
.cur,.cur-d{position:fixed;top:0;left:0;z-index:10001;pointer-events:none;border-radius:50%;mix-blend-mode:difference}
.cur{width:34px;height:34px;border:1px solid #C9BFAE;transform:translate(-50%,-50%);transition:width .3s,height .3s,background .3s,border-color .3s}
.cur-d{width:5px;height:5px;background:#E9E0D2;transform:translate(-50%,-50%)}
.cur.hov{width:58px;height:58px;background:rgba(168,33,28,.18);border-color:transparent}
@media(hover:none){.cur,.cur-d{display:none}}

.logo{display:inline-flex;flex-direction:column;align-items:flex-start;line-height:1;text-decoration:none;color:inherit}
.logo .lw{font-weight:600;font-size:17px;letter-spacing:.34em;text-indent:.34em;color:inherit}
.logo .ls{display:flex;align-items:center;gap:9px;margin-top:6px;font-weight:500;font-size:9px;letter-spacing:.46em;text-indent:.46em;color:inherit;opacity:.82}
.logo .ls i{height:1px;width:20px;background:currentColor;display:inline-block;opacity:.7}

nav{position:fixed;top:0;left:0;right:0;z-index:9999;display:flex;align-items:center;justify-content:space-between;padding:24px clamp(20px,5vw,64px);transition:background .5s,backdrop-filter .5s,border-color .5s,padding .5s,color .5s;border-bottom:1px solid transparent;color:var(--paper)}
nav.scrolled{background:rgba(243,238,228,.82);backdrop-filter:blur(18px) saturate(1.1);border-bottom:1px solid var(--line);padding-top:15px;padding-bottom:15px;color:var(--ink)}
.navlinks{display:flex;gap:32px;align-items:center;font-weight:600;font-size:11px;letter-spacing:.2em;text-transform:uppercase}
.navlinks a{color:inherit;text-decoration:none;position:relative;opacity:.78;transition:opacity .3s}
.navlinks a:hover{opacity:1}
.navlinks a::after{content:'';position:absolute;left:0;bottom:-6px;width:0;height:1.5px;background:var(--red);transition:width .35s}
.navlinks a:hover::after{width:100%}
.tc{font-family:var(--mono);font-size:10px;letter-spacing:.12em;opacity:.6}
@media(max-width:760px){.navlinks a:not(.tc){display:none}}

section{position:relative;padding:clamp(78px,12vh,150px) clamp(20px,6vw,90px)}
.ey{display:inline-flex;align-items:center;gap:13px;font-weight:700;font-size:11px;letter-spacing:.26em;text-transform:uppercase;color:var(--red);margin-bottom:26px}
.ey::before{content:'';width:0;height:2px;background:var(--red);display:inline-block;transition:width .9s var(--ease) .2s}
.ey.in::before,.in .ey::before,.ey.dim.in::before{width:30px}
.ey.dim{color:var(--gold)}.ey.dim::before{background:var(--gold)}
h2.big{font-family:var(--anton);font-weight:400;text-transform:uppercase;font-size:clamp(34px,5.6vw,82px);line-height:.96;letter-spacing:.002em}
h2.big .red{color:var(--red)}
.lead{font-size:clamp(15px,1.5vw,18px);line-height:1.7;color:var(--soft);max-width:340px;font-weight:300}

/* word reveal */
.wr .w{display:inline-block;overflow:hidden;vertical-align:top}
.wr .w>span{display:inline-block;transform:translateY(105%);transition:transform .9s var(--ease)}
.wr.in .w>span{transform:none}

/* ---------- APPLE-STYLE REVEAL ---------- */
.r{opacity:0;transform:translateY(38px) scale(.985);filter:blur(6px);transition:opacity 1.1s var(--ease),transform 1.1s var(--ease),filter 1.1s var(--ease);will-change:opacity,transform,filter}
.r.in{opacity:1;transform:none;filter:none}
.d1{transition-delay:.09s}.d2{transition-delay:.2s}.d3{transition-delay:.32s}.d4{transition-delay:.44s}.d5{transition-delay:.56s}

/* ---------- HERO ---------- */
.hero{min-height:100vh;display:flex;flex-direction:column;justify-content:center;padding-top:130px;position:relative;overflow:hidden;color:var(--paper)}
.hero-bg{position:absolute;inset:0;z-index:0;overflow:hidden;background:#100D09}
.hero-bg img{position:absolute;inset:-8%;width:116%;height:116%;object-fit:cover;opacity:0;transform:scale(1.18);transition:opacity 1.8s ease,transform 8s ease;filter:saturate(.92) contrast(1.02)}
.hero.loaded .hero-bg img{opacity:.62;transform:scale(1.04)}
.hero-bg::after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(16,13,9,.55) 0%,rgba(16,13,9,.35) 40%,rgba(16,13,9,.78) 100%)}
.hero .watermark{position:absolute;right:-3vw;bottom:-4vw;font-family:var(--anton);font-size:34vw;line-height:.8;color:var(--paper);opacity:.05;pointer-events:none;letter-spacing:-.02em;z-index:1;will-change:transform}
.hero-in{position:relative;z-index:3;max-width:1180px;will-change:transform,opacity}
.hero .ey{color:#E8B4A0}.hero .ey::before{background:var(--red-br)}
.hero h1{font-family:var(--anton);font-weight:400;text-transform:uppercase;font-size:clamp(46px,9vw,142px);line-height:.9;letter-spacing:.004em}
.hero h1 .red{color:#E0524C}
.hero h1 .line{display:block;overflow:hidden}
.hero h1 .line span{display:block;transform:translateY(108%);transition:transform 1.25s var(--ease)}
.hero.loaded h1 .line span{transform:none}
.hero h1 .l2 span{transition-delay:.12s}.hero h1 .l3 span{transition-delay:.24s}
.hero .device{margin-top:40px;font-size:clamp(15px,1.7vw,20px);max-width:540px;line-height:1.6;color:#E4DBCC;opacity:0;transform:translateY(16px);transition:all 1s ease .7s}
.hero .device .r{color:#E0524C;font-weight:600;opacity:1;transform:none;filter:none}
.hero.loaded .device{opacity:1;transform:none}
.hero .device::before{content:'';display:block;width:0;height:2px;background:var(--red-br);margin-bottom:16px;transition:width .9s ease 1s}
.hero.loaded .device::before{width:34px}
.scrollcue{position:absolute;bottom:30px;left:clamp(20px,6vw,90px);z-index:3;display:flex;align-items:center;gap:12px;font-weight:600;font-size:10px;letter-spacing:.3em;text-transform:uppercase;color:#C9BFAE;opacity:0;transition:opacity 1s ease 1.2s}
.hero.loaded .scrollcue{opacity:1}
.scrollcue .bar{width:1px;height:42px;background:linear-gradient(#C9BFAE,transparent);position:relative;overflow:hidden}
.scrollcue .bar::after{content:'';position:absolute;top:-42px;left:0;width:1px;height:42px;background:var(--red-br);animation:drop 2.4s infinite}
.hero .corner{position:absolute;z-index:3;font-family:var(--mono);font-size:10px;letter-spacing:.18em;color:#B5AC9E;top:108px}
.hero .corner.r{right:clamp(20px,6vw,90px);text-align:right;transform:none;filter:none}
@keyframes drop{0%{top:-42px}60%,100%{top:42px}}

.manifesto{border-top:1px solid var(--line)}
.manifesto p{font-size:clamp(24px,3.6vw,50px);line-height:1.28;font-weight:300;letter-spacing:-.01em;max-width:1180px}
.manifesto p .red{color:var(--red);font-weight:500}.manifesto p .mut{color:var(--mute)}

.marquee{overflow:hidden;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--paper-3);padding:22px 0}
.marquee .track{display:inline-flex;align-items:center;white-space:nowrap;will-change:transform;animation:scroll 34s linear infinite}
.marquee:hover .track{animation-play-state:paused}
.marquee span{font-family:var(--anton);text-transform:uppercase;font-size:clamp(22px,3vw,40px);color:var(--ink);letter-spacing:.01em;opacity:.85}
.marquee span.rd{color:var(--red)}
.marquee i{display:inline-block;margin:0 26px;color:var(--red);font-style:normal;font-size:clamp(18px,2vw,30px)}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ---------- SHOWREEL ---------- */
.reel{padding:0;border-bottom:1px solid var(--line)}
.reel-stage{position:relative;height:min(86vh,720px);overflow:hidden;background:#100D09;display:flex;align-items:center;justify-content:center;text-align:center}
.reel-stage img{position:absolute;inset:-6%;width:112%;height:112%;object-fit:cover;opacity:.5;transform:scale(1.1);transition:transform 1.3s ease,opacity 1.3s ease;filter:saturate(.9);will-change:transform}
.reel-stage.in img{transform:scale(1)}
.reel-stage::before{content:'';position:absolute;inset:0;background:radial-gradient(circle at 50% 45%,rgba(16,13,9,.2),rgba(16,13,9,.82));z-index:1}
.reel-stage::after{content:'';position:absolute;inset:0;z-index:2;pointer-events:none;background:repeating-linear-gradient(to bottom,rgba(255,255,255,.025) 0 1px,transparent 1px 3px);opacity:.5;animation:flick 5s steps(60) infinite}
@keyframes flick{0%,97%,100%{opacity:.5}98%{opacity:.2}99%{opacity:.6}}
.reel-in{position:relative;z-index:3;color:var(--paper);padding:0 24px}
.play{width:96px;height:96px;border-radius:50%;border:1.5px solid rgba(243,238,228,.55);display:flex;align-items:center;justify-content:center;margin:0 auto 30px;position:relative;transition:transform .4s,border-color .4s,background .4s}
.play::before{content:'';position:absolute;inset:-1px;border-radius:50%;border:1px solid rgba(224,82,76,.7);animation:ring 2.6s ease-out infinite}
@keyframes ring{0%{transform:scale(1);opacity:.8}100%{transform:scale(1.6);opacity:0}}
.play .tri{width:0;height:0;border-style:solid;border-width:13px 0 13px 22px;border-color:transparent transparent transparent var(--paper);margin-left:6px;transition:border-color .4s}
.reel-stage:hover .play{transform:scale(1.08);background:rgba(168,33,28,.28);border-color:transparent}
.reel-in .rl-ey{font-family:var(--mono);font-size:11px;letter-spacing:.3em;text-transform:uppercase;color:#E8B4A0;margin-bottom:18px}
.reel-in h3{font-family:var(--anton);text-transform:uppercase;font-size:clamp(30px,5.4vw,72px);line-height:.96;letter-spacing:.01em}
.reel-in h3 .red{color:#E0524C}
.reel-in p{font-family:var(--mono);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:#C9BFAE;margin-top:20px}
.reel-tc{position:absolute;bottom:18px;left:20px;z-index:3;font-family:var(--mono);font-size:10px;letter-spacing:.14em;color:#B5AC9E}
.reel-tc.r2{left:auto;right:20px}

.belief{background:var(--paper-3);border-bottom:1px solid var(--line)}
.belief .wrap{max-width:1180px}
.belief h2{margin:0 0 28px}
.belief .sub{font-size:clamp(16px,1.7vw,21px);line-height:1.65;color:var(--soft);max-width:620px;font-weight:300}
.belief .sub b{color:var(--ink);font-weight:600}

.work-head{display:flex;justify-content:space-between;align-items:flex-end;flex-wrap:wrap;gap:26px;margin-bottom:50px}
.gallery{column-count:3;column-gap:26px}
@media(max-width:980px){.gallery{column-count:2}}
@media(max-width:600px){.gallery{column-count:1}}
.work{break-inside:avoid;margin:0 0 26px;position:relative}
.work-img{overflow:hidden;border:1px solid var(--line);background:var(--paper-3);clip-path:inset(0 0 100% 0);transition:clip-path 1.1s var(--ease),box-shadow .5s,transform .5s;position:relative}
.work.in .work-img{clip-path:inset(0 0 0 0)}
.work-img img{width:100%;height:auto;transform:scale(1.12);transition:transform 1.4s var(--ease);will-change:transform}
.work.in .work-img img{transform:scale(1)}
.work:hover .work-img{box-shadow:0 26px 50px -22px rgba(23,19,14,.4);transform:translateY(-5px)}
.work:hover .work-img img{transform:scale(1.05)}
.work-img.img-fail{aspect-ratio:4/3;display:flex;align-items:center;justify-content:center;background:linear-gradient(135deg,#2a2018,#3a2a1c 55%,#5e1515)}
.work-img.img-fail::after{content:attr(data-cat);font-family:var(--mono);font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:#E8B4A0}
figcaption{display:flex;flex-direction:column;gap:3px;padding:16px 2px 4px}
figcaption .cat{font-weight:700;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:var(--red)}
figcaption .cl{font-size:14px;color:var(--soft);font-weight:300}

/* film strip */
.strip{overflow:hidden;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--ink);padding:18px 0}
.strip .track{display:inline-flex;align-items:center;white-space:nowrap;will-change:transform;animation:scroll 48s linear infinite}
.strip:hover .track{animation-play-state:paused}
.strip .fr{width:clamp(150px,18vw,230px);height:clamp(100px,12vw,150px);margin:0 8px;flex:0 0 auto;overflow:hidden;border:1px solid var(--line-paper);position:relative;background:#1c1610}
.strip .fr img{width:100%;height:100%;object-fit:cover;opacity:.86;transition:opacity .4s,transform .4s}
.strip .fr:hover img{opacity:1;transform:scale(1.06)}
.strip .fr::before{content:'';position:absolute;top:0;left:0;right:0;height:9px;background:repeating-linear-gradient(to right,transparent 0 6px,rgba(243,238,228,.18) 6px 9px);z-index:2}
.strip .fr::after{content:'';position:absolute;bottom:0;left:0;right:0;height:9px;background:repeating-linear-gradient(to right,transparent 0 6px,rgba(243,238,228,.18) 6px 9px);z-index:2}

.svc-head{margin-bottom:50px;max-width:760px}
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
@media(max-width:860px){.svc-grid{grid-template-columns:1fr}}
.svc{background:var(--paper);padding:42px 36px 50px;min-height:230px;display:flex;flex-direction:column;position:relative;overflow:hidden;transition:background .5s}
.svc::before{content:'';position:absolute;top:0;left:0;width:100%;height:3px;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform .6s var(--ease)}
.svc:hover{background:var(--paper-2)}.svc:hover::before{transform:scaleX(1)}
.svc .n{font-weight:700;font-size:12px;letter-spacing:.14em;color:var(--red);font-family:var(--mono)}
.svc h3{font-family:var(--anton);font-weight:400;text-transform:uppercase;font-size:clamp(20px,2.1vw,27px);margin-top:auto;line-height:1.02;letter-spacing:.01em}
.svc p{font-size:13.5px;line-height:1.7;color:var(--soft);margin-top:14px;font-weight:300}

/* ---------- LAB (AI) ---------- */
.lab{background:var(--ink);color:var(--paper);border-top:1px solid var(--line)}
.lab .ey{color:#E8B4A0}.lab .ey::before{background:var(--red-br)}
.lab h2.big{color:var(--paper)}
.lab .sub{font-size:clamp(16px,1.7vw,21px);line-height:1.65;color:#C9BFAE;max-width:640px;font-weight:300;margin-top:24px}
.lab .sub b{color:var(--paper);font-weight:600}
.tools{display:flex;flex-wrap:wrap;gap:12px;margin-top:46px}
.tool{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:#E4DBCC;border:1px solid var(--line-paper);border-radius:40px;padding:11px 20px;transition:background .4s,color .4s,border-color .4s,transform .4s}
.tool:hover{background:var(--red-br);color:#fff;border-color:transparent;transform:translateY(-3px)}
.tool b{color:var(--gold);font-weight:400;margin-right:4px}
.lab-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line-paper);margin-top:54px;border:1px solid var(--line-paper)}
@media(max-width:760px){.lab-grid{grid-template-columns:1fr}}
.lab-cell{background:var(--ink);padding:38px 30px}
.lab-cell .lc-n{font-family:var(--mono);font-size:12px;color:var(--gold)}
.lab-cell h4{font-family:var(--anton);text-transform:uppercase;font-size:clamp(19px,2vw,25px);margin:16px 0 12px;letter-spacing:.01em}
.lab-cell p{font-size:13.5px;line-height:1.7;color:#A79E92;font-weight:300}

.stats{background:var(--paper-3);color:var(--ink);border-top:1px solid var(--line)}
.stats .ey{color:var(--red)}.stats .ey::before{background:var(--red)}
.stat-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);margin-top:50px;border:1px solid var(--line)}
@media(max-width:820px){.stat-grid{grid-template-columns:repeat(2,1fr)}}
.stat{background:var(--paper);padding:44px 28px 38px}
.stat .num{font-family:var(--anton);font-weight:400;font-size:clamp(50px,6.4vw,92px);line-height:1;color:var(--ink)}
.stat .num b{color:var(--red);font-weight:400}
.stat .lab2{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--mute);margin-top:16px;line-height:1.6;font-weight:500;font-family:var(--mono)}

.process{border-top:1px solid var(--line)}
.steps{margin-top:48px;border-top:1px solid var(--line)}
.step{display:grid;grid-template-columns:130px 1fr 2fr;gap:38px;padding:34px 0;border-bottom:1px solid var(--line);align-items:baseline;transition:padding-left .4s,background .4s}
.step:hover{padding-left:14px;background:var(--paper-2)}
.step .n{font-weight:700;font-size:12px;letter-spacing:.12em;color:var(--red);text-transform:uppercase;font-family:var(--mono)}
.step h4{font-family:var(--anton);font-weight:400;text-transform:uppercase;font-size:clamp(20px,2.4vw,32px);letter-spacing:.01em}
.step p{font-size:13.5px;line-height:1.75;color:var(--soft);font-weight:300}
@media(max-width:760px){.step{grid-template-columns:1fr;gap:8px}}

/* ---------- BEHIND THE LENS ---------- */
.lens{background:var(--paper-3);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.lens-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(34px,5vw,72px);align-items:center;margin-top:14px}
@media(max-width:860px){.lens-grid{grid-template-columns:1fr}}
.lens-media{position:relative;overflow:hidden;border:1px solid var(--line);clip-path:inset(0 100% 0 0);transition:clip-path 1.2s var(--ease)}
.lens.in .lens-media{clip-path:inset(0 0 0 0)}
.lens-media img{width:100%;height:auto;transform:scale(1.12);transition:transform 1.5s var(--ease);will-change:transform}
.lens.in .lens-media img{transform:scale(1)}
.lens-media.img-fail{aspect-ratio:16/9;background:linear-gradient(135deg,#2a2018,#5e1515)}
.lens-media .tag{position:absolute;left:16px;bottom:16px;font-family:var(--mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:#E8DFD0;background:rgba(16,13,9,.6);padding:7px 12px;backdrop-filter:blur(4px)}
.lens-copy h2.big{margin-bottom:26px}
.lens-copy p{font-size:clamp(15px,1.6vw,18px);line-height:1.75;color:var(--soft);max-width:520px;font-weight:300;margin-bottom:18px}
.lens-copy p b{color:var(--ink);font-weight:600}
.sig{margin-top:30px;display:flex;flex-direction:column;gap:4px}
.sig .nm{font-family:var(--anton);text-transform:uppercase;font-size:22px;letter-spacing:.02em}
.sig .ti{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}

/* ---------- QUOTE ---------- */
.quote{background:var(--ink);color:var(--paper);text-align:center}
.quote .mark{font-family:var(--anton);font-size:clamp(80px,12vw,150px);line-height:.6;color:var(--red-br);opacity:.5}
.quote blockquote{font-family:var(--anton);text-transform:uppercase;font-size:clamp(26px,4.4vw,62px);line-height:1.05;letter-spacing:.005em;max-width:1100px;margin:10px auto 0}
.quote blockquote .red{color:#E0524C}
.quote .attr{font-family:var(--mono);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:#A79E92;margin-top:38px}
.quote .attr .slot{color:#E8B4A0}

/* ---------- CLIENTS ---------- */
.clients{border-top:1px solid var(--line)}
.client-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);margin-top:46px}
@media(max-width:760px){.client-grid{grid-template-columns:repeat(2,1fr)}}
.client{background:var(--paper);min-height:120px;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;padding:24px;transition:background .4s}
.client:hover{background:var(--paper-2)}
.client .ch{font-family:var(--anton);text-transform:uppercase;font-size:clamp(16px,1.8vw,22px);color:var(--ink);opacity:.78;letter-spacing:.02em;text-align:center;line-height:1}
.client .cs{font-family:var(--mono);font-size:9px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}
.client.add .ch{color:var(--mute);opacity:.5}
.clients .note{font-family:var(--mono);font-size:11px;letter-spacing:.04em;color:var(--mute);margin-top:22px}

.region{background:var(--paper-3);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.region-grid{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);margin-top:48px;border:1px solid var(--line)}
@media(max-width:760px){.region-grid{grid-template-columns:1fr}}
.market{background:var(--paper);padding:50px 42px}
.market .flag{font-weight:700;font-size:11px;letter-spacing:.24em;text-transform:uppercase;color:var(--gold);font-family:var(--mono)}
.market h3{font-family:var(--anton);font-weight:400;text-transform:uppercase;font-size:clamp(28px,3.6vw,52px);margin:12px 0 16px;line-height:.98}
.market p{font-size:14px;line-height:1.75;color:var(--soft);font-weight:300;max-width:380px}

.close{background:var(--ink);color:var(--paper);text-align:center;position:relative;overflow:hidden}
.close .ey{justify-content:center;color:#E8B4A0}.close .ey::before{background:var(--red-br)}
.close h2{font-family:var(--anton);font-weight:400;text-transform:uppercase;font-size:clamp(40px,7.5vw,118px);line-height:.92;letter-spacing:.005em;margin-bottom:34px}
.close h2 .red{color:var(--red-br)}
.mail{display:inline-block;font-family:var(--anton);font-size:clamp(24px,3.6vw,44px);color:var(--paper);text-decoration:none;text-transform:uppercase;border-bottom:2px solid var(--line-paper);padding-bottom:6px;transition:color .4s,border-color .4s}
.mail:hover{color:var(--red-br);border-color:var(--red-br)}
.socials{display:flex;gap:28px;justify-content:center;flex-wrap:wrap;margin-top:42px;font-weight:600;font-size:11px;letter-spacing:.2em;text-transform:uppercase}
.socials a{color:#A79E92;text-decoration:none;transition:color .3s}.socials a:hover{color:var(--paper)}
.close .logo{margin-top:54px;color:var(--paper);opacity:.9}
footer{background:var(--ink-2);color:#8A8175;padding:26px clamp(20px,6vw,90px);display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-weight:500;font-size:10px;letter-spacing:.14em;text-transform:uppercase;border-top:1px solid var(--line-paper)}
footer .red{color:var(--red-br)}

@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  body{cursor:auto;overflow:auto!important;height:auto!important}
  .loader{display:none!important}
  .r{opacity:1!important;transform:none!important;filter:none!important}
  .work-img,.lens-media{clip-path:none!important}.work-img img,.lens-media img{transform:none!important}
  .hero h1 .line span,.wr .w>span{transform:none!important}
  .hero-bg img{opacity:.6!important;transform:none!important}
  [data-parallax]{transform:none!important}
}

/* ---------- IMAGE PLACEHOLDERS ---------- */
.ph{position:relative}
.ph-tag{position:absolute;z-index:4;font-family:var(--mono);font-size:10px;letter-spacing:.18em;
  text-transform:uppercase;color:#E8B4A0;background:rgba(16,13,9,.5);
  border:1px dashed rgba(232,180,160,.42);padding:7px 12px;backdrop-filter:blur(3px);
  pointer-events:none;white-space:nowrap}
.reel-stage .ph-tag{top:18px;left:50%;transform:translateX(-50%)}
.lens-media .ph-tag{top:50%;left:50%;transform:translate(-50%,-50%)}
.strip .fr-ph{background:linear-gradient(135deg,#241a12,#1c1610 60%,#3a1614)}
.strip .fr-ph .fr-tag{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;
  text-align:center;padding:0 10px;font-family:var(--mono);font-size:9px;letter-spacing:.16em;
  text-transform:uppercase;color:#E8B4A0;opacity:.55}

/* ---------- SHOWREEL VIDEO (Vimeo muted background loop) ---------- */
.reel-frame{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);
  width:100%;height:100%;min-width:177.78vh;min-height:56.25vw;
  border:0;z-index:0;background:#000;pointer-events:none;
  opacity:0;transition:opacity 1.2s ease}
.reel-stage.video-ready .reel-frame{opacity:1}
/* lighter scrim so the footage shows through while the headline stays legible */
.reel-stage.video-ready::before{background:radial-gradient(circle at 50% 50%,rgba(16,13,9,.18),rgba(16,13,9,.62))}